Today, when commoditisation and consumerism dominate,
brands play a more important role than ever before.
Consumers want brands that offer value, inspire respect,
and help them engage in meaningful ways.
This helps create an emotional connection known as
brand love, which fosters loyalty beyond reason.
A BRAND BUILDER, MARKETER & STORYTELLER
20 years of international work experience managing world leading well-loved brands.
Hazel sees the world through a brand lens and wants to help people experience the world differently through brands.
BRAND
MANAGEMENT
Building world-class brands including localisation. Experienced in launching brands in China.
ACTIVATION :
MARKETING COMMUNICATIONS
End-to-end marketing, from awareness, intent to conversion, bringing the brand to life online, offline and in person.
BUSINESS ADMINISTRATION
& MANAGEMENT
Achieve efficiency through marketing operations excellence, project management, resource deployment and people leadership.
ABOUT HAZEL
Wellness. Travel. Arts & Culture. Innovation.
Born, raised and schooled on the little red dot, Singapore is Hazel's home. Having lived and worked in Shanghai for 7 years, China comes a close second.
Blue skies, ice cream, running, yoga and champagne always put a smile on Hazel's face. She's into sustainable living, supports local brands and is fascinated by the changes innovative technology can bring to our lives.
